Are you effectively communicating your unique value and fit in ways that your network can refer the right people and opportunities to you? Did you know that your career communications can not only further your short-term objectives, but also creatively "plant seeds" for the future you wish to have?
Kirsten Vernon's Signature Branding Package for Media Executives
This comprehensive offering is for senior executives who already have some clarity on what their next career move will be. If that’s not the case, you’ll want to add career planning coaching to your project.
It includes everything you need to feel confident in how you are presenting yourself:
Career & Brand Strategy with a written Brand Summary, which you'll use as a career planning and decision-making document. Kirsten also uses it as a springboard for your career marketing documents
Rewriting your Executive Resume. Even if you don't need a resume now, Kirsten writes this to use the content for the Experience section of your LinkedIn profile, and it's good to have for your files
Writing for, and collaborating with, you to develop a Branded Bio for your LinkedIn Summary/About. This also gives you a solid answer when someone asks you “what do you do? or “what are you looking for?” and informs the main points you'll get across in your interviews
Branding your LinkedIn Profile to foster inbound interest and virtual rapport when your profile is visited before job interviews and meetings with potential clients and partners
Career and Job Search Consulting (as applicable) throughout the project with sample cover letters that you can customize using the language from your Branded Bio
Timing: 6-8 weeks depending on mutual availability and the urgency of your project. Ask about Kirsten's Two-Week Brand Intensive option.
When you contract for your core project, you'll have the option to add any of these upgrades:
360°Reach Assessment with debriefing and coaching to get external, anonymous feedback on your current reputation from anyone who knows you well and to understand how to take action from it
Career-Focus Coaching with exercises
Writing your Executive Resume from Scratch
Interview coaching session
Brand Intensive Upgrade with your project completed within two weeks
Post-Project Add-On Services
Once your project is complete, you have the option to select from this menu of services:
Writing your Board Resume from your Executive Resume
Custom designed LinkedIn Background/Banner that includes image licensing
An additional version of your Branded Bio for Corporate, Speaking, or Author
Concierge LinkedIn Recommendation Writing that includes strategizing on the best use of this service and three done-for-you recommendations with Kirsten interviewing your executive contacts.
Cover Letter tailored to a specific job or company that you will be able to use as a template for future letters
Interview Coaching Session
Copywriting and/or editing
Book proposal development
Online Identity and Thought Leadership Consulting
45-minute Strategy Session
Let's Get Started
"My business is almost exclusively referral-based because my process has been proven with many of the top media executives in New York, Los Angeles, Silicon Valley, and Atlanta. I want to make you become a super-referrer too!" - Kirsten Vernon